If you own an online store, this is important to have much better content than your competitors; else, you would not be able to beat the competition for ranking and struggle to obtain a place for your site in top search results.
Google hates duplicate content and penalizes the websites which use duplicate content to promote their website. In order to discourage the bad practice of duplicate content, the search engine introduced Google panda and brought many versions of it. Many sites around the world lost their website’s presence on Google because of this update.
Recently, Google has said about rewritten content. Google has said this content does not help your website in search results rankings. Rewritten content may be reason behind your website’s penalty.
Google's John Mueller has said, “you are not going to solve it [i.e. ranking higher than your e-commerce competitors for a product] by rewriting your descriptions." "That is another thing that people need to understand”
He further said, “And even, that shouldn’t be the first thing people think about. It shouldn’t be the thing people think about at all. You should think about, I have plenty of competition in my space, what am I going to do? And changing a couple of words is not going to be your defining criteria to go on. You know, the thing that makes or breaks a business.”
As now you have known duplicate or rewritten work do not work, don’t use such content for your business website. When it comes to producing content, you need to approach a professional content writer only and inform him you need to take your message to your target audience in a very impressive manner that can influence your target audience and Google at the same time.
If you own a local business, you can approach a local SEO company as being expert in local SEO that company will be able to provide you unique content that would be SEO friendly as well. Since content is the base of SEO, almost all SEO companies keep experienced team in their companies.
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Rewritten Product Descriptions Don’t Work